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R&B's newest artist, Lovely Hoffman, delivers with the successful release of her debut single "Can't Wait" on 100 Decibels Music Group. Since its initial pre-release, "Can't Wait" has strengthened its position garnering increasing spins and rave reviews from DJs worldwide and has also circulated the mixtape circuit, most noticeably being recently featured on one of DJ Vlad's mixtapes. According to RapAttackLives.com urban college radio charts, the single charted as a new entry at number 24 in the first week of its pre-release and quickly climbed up the charts peaking at number 10 after soaring up 4 spots in one week. As the only R&B single on the national college urban radio charts at the time during its highest peak, Lovely Hoffman's "Can't Wait" also peaked at number 9 on Rap Network's Record Breakers Chart. To say the least, the single is quickly gaining momentum methodically working its way up from the hands of DJs worldwide and the underground circuit to national urban college radio and ultimately earning continued rotation across radio airwaves.
The music business as we know it is dying a fast death and gone are those days of pressing up and selling CDs. That's bad news for those still playing the same old music game but definitely not bad news for those artists and labels willing to ride the new wave. But all is not lost with the music industry. Emerging trends in online marketing and social media optimization has created new opportunities to market to a larger audience. Those who survive will see the need to step outside of the traditional label relationship and be more cost effective while still being able to make money and have longevity in the business. Those who fail will continue to do what they've been doing. Nevertheless, there are some hot new trends to jump start any music promotion campaign in 2008.
